Following the barrage of comments they received on the heels of their ‘Top 20 Naija Songs of All Time’ – MTV Base has responded to the raging controversy over the list that was aired on October 1st in celebration of Nigeria’s Independence day.
The music network insists that the list, which shockingly left out notable artistes and songs, was solely determined by MTV Base viewers who voted via their website. A statement released by Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa reads…
“We are thrilled to see the passion with which people are engaging in the discussion about the Best Naija Tracks. There has been concern in some quarters that the list didn’t include some of Nigeria’s most seminal artists and songs – it seems as if some people may have misinterpreted the campaign. This list of tracks, as voted by the public, was never intended to reflect the Best Naija Tracks of all time; the creation of this campaign is part of the build up to our 10th birthday and it was supposed to highlight artistes that have been played on our channel since the launch of MTV Base in 2005, hence the title ’The Best Naija Tracks Ever on MTV Base’.
“We understand that the positioning could have been misleading on some of our platforms and we regret any confusion caused. As a brand, we acknowledge and respect the fact that Nigeria has a long music history beyond the last 10 years and our work since launching MTV Base is to help develop and showcase the best of Nigerian and African music to a global audience. The ‘Best Naija Tracks Ever on MTV Base’ campaign is really about celebrating the new generation of talent who have benefitted from the legends who paved the way for their successes today.’
“The important thing is that everyone has their own views about what makes a great song or a great artist, and we’re keen to hear their thoughts. We are continuing the debate and encouraging music fans to further engage with the campaign via our digital media platforms. We will also be filming a special MTV Base Nigerian music roundtable in Lagos on this topic, featuring artistes, DJs and music industry experts.
“The roundtable will air on MTV Base in November 2014 as part of the channel’s build up to our 10th birthday celebrations. Simultaneously, MTV Base is challenging music fans to create their own lists of Best Naija Tracks, and to post them on MTV Base social media assets, or to get involved in the conversation by using the hashtag #BaseBestNaijaTracks. Those engaging in the campaign stand the chance to have their comments featured in the roundtable discussion on MTV Base.”
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